ISG

An ISG Provider Lens™ report says enterprises are expanding procurement strategies beyond cost reduction, seeking to optimize processes and reduce time to market. The use of AI and automation is rising, along with the use of advanced analytics and strategic sourcing.

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ISG Software Research says a growing number of companies are adopting AI and ML in field service management to optimize operations, improve customer experience and forecast maintenance needs. This trend aligns with a broader shift from reactive to proactive service delivery.

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GenAI is changing the way consumers interact with the web and other digital environments that are vital to effective marketing, an ISG Provider Lens™ report says. Brazilian martech firms are helping enterprises rapidly adopt GenAI in their marketing.

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