LVNDR

⁣Growing a large and loyal audience is step one to scaling a business for long-term sustainability.⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
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But, how do you KEEP it growing without the cost of more of your time and energy? 😩⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
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🚪Enter: email list. I'm a paid ads fan all the way, but email marketing + paid ads are like Jim & Pam. They're perfect together and just can't be separated ( ).⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
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This is how it goes: Leverage Facebook & Instagram ads to deliver valuable content in exchange for names and emails in order to grow your large & loyal audience without adding MORE to your plate. 🙌🏼 Once on your email list, they're truly your VIPs. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
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You're *consistently* growing your audience, continually nurturing them via email marketing + paid ads and selling out your offers. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
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👉🏼 I've seen it happen. Using paid ads, my client offered a valuable free webinar of hers in exchange for names and email addresses. In less than a week, she had 196 perfect-fit leads newly added to her email list. Some of them bought from her that week while some of them will buy months down the road.⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
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^ That's a structured system that brings a business long-term sustainability. Win. 🥂⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
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You can do that in your business too. Simplify the steps:⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
Step 1. Grow a loyal audience 2. Consistently nurture those relationships 3. Serve your audience & increase revenue. 💵⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Now, drop a 👔 if you teared up at the Jim & Pam boat scene. IYKYK

⁣What monthly revenue should your business reach before investing in paid ads? $5K months? $10K months? Or more? 💰⠀
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🤦🏻‍♀️ When the comparison game comes in play, you'll believe you need to meet X amount in revenue before investing in paid ads, or investing in anything for your business/yourself really!⠀
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But when it comes down to it, every business is on its own unique trajectory, and though we can give and receive advice, remember a successful and sustainable business is not a cookie cutter of another.⠀
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💻 For paid ads specifically, there ARE guidelines I recommend to be aware of before investing in paid ads (but p.s. - none of them involve your monthly revenue!).⠀
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There's a really GREAT time to invest in paid ads in your business (& you don't want to lose out on the growth potential if your business IS ready) and there's a not-so-great time to invest in paid ads for you business.⠀
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❗I'm for the support of small business growth and success, so yes- I'll advise AGAINST ads if I think it won't be the best investment for your business at its current stage.⠀
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I ask 5 questions when I'm evaluating a business's "readiness" for ads. And you can ask these same questions for yourself to evaluate your own business!⠀
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👉🏽 DM me if you want to take my free quiz: "Is Your Business FB-Ads-Ready?" I'll send you a link!
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P.S. Picture for cuteness of course 🥰