FleishmanHillard
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As experts in reputation management, public affairs, marketing, media relations, crisis management, social, and research and analytics, we integrate intelligence into everything we do to provide a top-notch client experience. We integrate intelligence into everything we do to provide a top-notch client experience and drive measurable impact. FleishmanHillard is part of Omnicom Public Relations Gro
04/25/2025
Ever wonder why doomscrolling is so real—and yet we can’t get enough of feel-good videos?
Turns out, our brains love negative words, but they’re wired to feel better when we see positive images. 🧠💥🎨
This insightful article breaks down the science of emotional triggers in media—plus how communicators can strike the right balance. Read it and rethink your next post:
Go Positive with Images; Go Negative with Words - FleishmanHillard Understanding the emotional mechanics of language and visuals helps communicators craft messages that resonate. Words and images both shape perception, influence behavior, and drive engagement. But when it comes to emotional impact, they trigger opposite effects.
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