Connor Gerrity Creative Design
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Bringing fresh perspective and creative problem solving together to meet the marketing and graphic design needs of small to mid-sized businesses across Connecticut.
Of course Ted Lasso’s got life advice covered, but the show’s also a bit of a master class in marketing.
Promoting your brand is honoring your hard work- and that’s celebrated in this age of content driven marketing.
Ted Lasso for the win! 🏆
29/09/2021
An NBC post feels right after, I'm proud as a peacock to say, I started an Ad Sales internship with the company last week! 🦚
The original peacock from 1956 (slide 2) was adopted in celebration of NBC's increase in color programming. Back then it was just called the "Bird" and the peacock essentially functioned as a marketing tool for NBC's owner, RCA. Since RCA made color television sets, the peacock logo was used to hopefully get people to purchase one for their home. 📺
The peacock underwent a few changes over the years, and what we have on slide 1 is the iconic peacock we've known and loved since 1986. This iteration of the peacock was the first time NBC represented itself solely with the bird image, and this time the peacock's head was now flipped to the right, because obviously we want to look to the future and not the past. Whereas past peacocks had 11 feathers, the current logo only has six, which represent NBC's six divisions. Another cool element is that the bottom of the peacock resembles a lens shutter. 📸
The current peacock incorporates all six primary and secondary colors in the RYB color palette, and it was designed by branding firm Chermayeff & Geismar. You may know them for other logos including Mobil, National Geographic, Discovery +, and State Farm. 🌟
29/06/2021
Such an incredible group of local business owners and professionals dedicated to meaningful connection. You won't find a more warm and welcoming crew.
