Lost Fox

In a world inundated with misinformation laced with artificial “intelligence”, I’ve grown so tired of this wave of marketing from the tech industry, attempting to push these “tools” that promote laziness and a lack of integrity.

All I have in my power to combat this is to keep creating the same way I have for over a decade- the same way we as humans have since our existence. Not by phoning it in on effort and dissolving our critical thinking, but rather by using genuine creativity, wit, and tangible elements to form something original.

That being said, I took an hour this past weekend to parody an Open AI ad series. Ironically, they used real actors, in a real location. Who knew “real” actually could look and felt better? 🤔

A more product-focused edit from the campaign, focusing on their bags, boxes, and bash plates being utilized after a long day of riding to camp.

Full campaign edit is up next 🤘🏻

This was a fun one for

Used just about every piece of equipment I own and managed to pull off a 3-part social campaign in half a day (not bad for a solo cam-op and a solid cast of riders).

It was nothing short of an honor putting this one together in our very own PNW backyard.

pnw