The Powell Movement

The Powell Movement

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05/11/2026

Ben Fresco has done every job in the ski industry's hardgoods side on his way to his current role as Global Head of Product at Elan Skis. From moving his life from the East Coast to Tahoe and back to the East Coast and now, on a plane traveling the world, Ben's been chasing the perfect turn. And starting out at the legendary Village Ski House, he did over a decade of, not so much ski bumming, but learning. Starting in rentals and working his way to the sales floor, to store managing, and really, running the show. Then it was back East to a buyer's role before finding his forever home in Elan. It's a fun episode with one of my podcast's biggest supporters. Colorado sales rep Clem Smith asks the Inappropriate Questions. link in

https://tinyurl.com/BenFrescoPod

05/04/2026

Heimana Reynolds is an Olympic Skateboarder, a life long surfer, proud Hawaiin, and a HEST athlete. Since I spent this weekend at HESTIVAL, a three day celebration of friends, music, and the outdoors, this episode includes a few minutes from HESTIVAL with old friend and HEST founder Aaron Ambuske. After that, while I usually don’t have many skateboarders on, it’s on to my second World Champion skater who also slays the streets and surf. It’s a two part episode with a HEST connection. Link in profile. 📷:


04/13/2026

and were both born to be pro skiers. Their parents were featured in Warren Miller Movies in the 90’s, and these kids were born with skiing genes and the passion to be the best. And right now, the Harrington brothers are killing it. Benni’s the built-like-a-tank older brother that’s 2-time Olympic halfpipe skier and Luca is coming off back-to-back seasons of X Games Gold and recently took home his first piece of Olympic hardware with a Bronze. It’s the 2 brothers, one podcast episode and Uncle E asks the Inappropriate Questions. Link in profile.



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