Solmade Studio

Snippets of current works in progress at Solmade ☀️ So many beautiful stories unfolding.

Currently booking summer projects. Inquire at solmadestudio.com or send me a DM 💛

A look at what was on my screen this week… and it was a lot!

-Finished branding for a Retail Advisory company

-Shared the launch of a florist client’s new homepage

-Sent off Creative Direction for two new brands

-Started early design concepts for a haircare product

-Refinements to an aesthetician’s online store

-And ugly doodles because I don’t think there’s any greater torture than a brand designer trying to design her own branding (🙋🏼‍♀️) and round and round we go. But truly, I have to order print items for my rebrand next week so we will be done this weekend one way or another 🙃

A moment for this rejected brand illustration that I think still deserves to shine after we went in a more graphic vs. painterly direction.

My client’s maiden name is Roseberry, and we drew special inspiration for the brand from her grandfather’s midcentury business cards, which had rose and berry illustrations.

I love that little strawberry 🥲 We almost cut it from the final marks because the client’s partner (her husband haha) was worried it didn’t make “sense.” But I said that’s what makes it unique and cool! Branding doesn’t always have to make perfect sense. Sometimes being a little offbeat and memorable is way more valuable. And they agreed.

Have you ever seen an illustration of a strawberry hanging from a rose stem before? I haven’t. It’s uniquely theirs 😍
floralillustration