Solmade Studio

Introducing the full brand and website for Tisha Lugliani 🌱

When Tisha first came to me, she had her spa info/services on one website, and her skincare products on a separate website. It made managing her business clunky for her and confusing for customers, so we wanted to bring everything together under one website.

We started with the brand itself, creating a warm and layered identity to reflect her philosophy of treating skin conditions through holistic wellness and artisanal ingredients. Our goal was to position her as an overall wellness expert—with an undertone of Italian slow living—and we hope that comes through.

Take a look at theaesthetishan.com 💛

Today is my 37th birthday 🎈So it feels like a good time to share a second look at Solmade’s rebrand.

Like I mentioned last week, the studio has grown so much over the past few years and it was time for our visual identity to catch up. But I’ve also grown and changed so much as a person, and this rebrand represents my personal growth just as much.

I’ve found myself again after having kids (dare I say I’m starting to have hobbies?!), I’ve healed physically and emotionally after some tough trials, and I’m more confident in who I am and the work I do than ever before.

I hope you feel that in Solmade’s brand now, and I hope you all find your inner light and enjoy this warm, sunny day ☀️

Photos by
Stationery Printing by

A look at what was on my screen this week… and it was a lot!

-Finished branding for a Retail Advisory company

-Shared the launch of a florist client’s new homepage

-Sent off Creative Direction for two new brands

-Started early design concepts for a haircare product

-Refinements to an aesthetician’s online store

-And ugly doodles because I don’t think there’s any greater torture than a brand designer trying to design her own branding (🙋🏼‍♀️) and round and round we go. But truly, I have to order print items for my rebrand next week so we will be done this weekend one way or another 🙃

A moment for this rejected brand illustration that I think still deserves to shine after we went in a more graphic vs. painterly direction.

My client’s maiden name is Roseberry, and we drew special inspiration for the brand from her grandfather’s midcentury business cards, which had rose and berry illustrations.

I love that little strawberry 🥲 We almost cut it from the final marks because the client’s partner (her husband haha) was worried it didn’t make “sense.” But I said that’s what makes it unique and cool! Branding doesn’t always have to make perfect sense. Sometimes being a little offbeat and memorable is way more valuable. And they agreed.

Have you ever seen an illustration of a strawberry hanging from a rose stem before? I haven’t. It’s uniquely theirs 😍
floralillustration