Pietisserie

(Cont’d 2/2 A FUTURE MEMORY OF PIG 🐷 )


In one small business accelerator or another, I learned to speak the language of marketplace gaps (ie Did you know there is no pie to complement the proliferation of ice cream today's consumer prefers?). But the reality is that my fixation on pie, its presentation, and its position as a cultural commonplace was largely personal. To their chagrin, it was idiosyncrasy, not Survey Monkey, that bore Chocolate Cream Pretzel, shadowbox pie packaging, and high-concept seasonal shops.

To those of you who were customers between 2010 and 2013, my hankering for a slower life was obvious. I used to pull up to Lake Merrit or the farmers' market at Swan's, and pop my trunk to empty the disparate PVC parts of a mobile pie stand modeled after a country window with pies cooling on the sill. In less than 10 minutes, we'd all be whisked away to a time and place that was nostalgic despite the fact that, as modern city dwellers, neither I nor most of you were recalling this experience from personal history.

In many ways, the years precipitating my deep dive into pie have been similar to the last few. I was in New York City trying to be somebody. My strategy was being clever and my insurance plan was grit, because the road does wind. But what I was not prepared for is the toll crossings, where one pays in character and self-perception. Like many promising young women, I found that I was the product.

East Bay Pick-up Alert TODAY

The Bakery is OPEN!*

WHERE:
1225 Fourth Street
Berkeley, CA 94710

WHEN:
TODAY 12/23
Noon-5pm

*All pies are first-come, first-served. All sales final. No need to call ahead. Come on over to snag your holiday pie. 🥧🥧🥧

(Previous orders cannot be transferred to the Berkeley bakery for pick-up.)

See you today East Bay family!

Plated to perfection. However you slice it, we like to think we’ve got something for everyone. With 15 different flavors, our five visual categories serve deliciousness across Pastel, Crumble, Cocoa, Open, and Woven. 🍽️🥧✨

The rule of thirds… I mean fifths! 😇Explore our five visual categories and discover your new favorite flavor. We have 15 kinds of pie, spanning our themes of Pastel, Crumble, Cocoa, Open, and Woven. Take home a 5-Part Pie and see what suits your palette. In-store only, available until Wednesday, 11/16.