Foundation Design

When Altmann Builders approached us, they sought a visual reawakening to match their luxury craftsmanship. With a rebrand in progress, the challenge was to elevate their visual identity in a way that truly captured the prestige of custom homebuilding. Our mission was clear: create a brand that honors their legacy while pushing the boundaries of modern design.

Inspired by the iconic architecture of Richard Neutra, we reimagined the brand with refined typography, customized edits, and timeless design elements that exude luxury and sophistication. Altmann’s new look is a balance of simple elegance and bold craftsmanship, mirroring their attention to detail and architectural finesse. 🏡

Read our case study here: https://foundationdesign.us/altmann-case-study/, to see the challenges we tackled and the solutions we found.

Branding is more than just a logo—it’s a universal expression of who you are. By keeping the design consistent, we help businesses build trust, reinforce their message, and leave a lasting impression wherever their brand appears.

Anything else just isn't worth doing.

Take a look at our website’s portfolio: https://foundationdesign.us/portfolio/, to see all the ways we were able to bring our clients' brand stories to life through impactful, unified design systems.

Well aware this is the design nerds in us talking but: who wouldn’t want to work with architects, engineers, and construction firms? 🏗️

AEC is design thinking on the most massive of scales. These people are tackling the world’s largest (literally) problems with solutions as innovative as they are beautiful.

That’s the kind of stuff that gets us fired up. So we decided to do whatever it takes to work with these people more.

Simply put: we’re huge fans. We get AEC companies and we respect the work they do. In turn, they tend to respect our work just as much.

That's a recipe for better work and better working relationships.

I love it when we can create a sub-brand that is of service to the parent brand but is also strong on its own. This is what’s NEXT.