Microsoft Design

Icons carry meaning far beyond their size. They introduce our products, set the tone for interaction, and build familiarity over time.

The refreshed Microsoft 365 icons represent more than a style change; they signal a new approach to design in an era shaped by AI. With Copilot as inspiration, they reflect how people and technology can grow and adapt together 🔁

Read the full story at the link in our profile 🔗

From asking if a horse gallops with all four hooves off the ground to co-creating with artificial intelligence, creative processes have certainly come a long way. When our Visual Design team was tasked with producing an ad for Surface for Business in just one month, they turned to AI—not just as a tool for efficiency, but to rethink 🧠 storytelling. 

With limited time and resources, AI became an essential part of the creative process. It helped rapidly visualize concepts, refine storyboards, and generate dynamic backgrounds that would have been costly or logistically complex to produce traditionally. The team spent weeks iterating on AI-generated imagery, chiseling away at prompts to bring their vision to life. While intricate motion shots were still filmed live, AI seamlessly blended with traditional production techniques to expand creative possibilities. 

Today on , dive into the team’s journey working creatively with AI and insights found along the way.  

🔗 in bio

Today we're unveiling an all-new website for as we roll out the next generation of Fluent, aka Fluent 2! With the launch of this site, we're excited to begin sharing tools for building seamless Fluent experiences on Web, iOS, and Windows. We'll regularly add new platforms, new components, new guidance, and more. Check in often to see what we're up to!

With our principle of designing in the open, we'd love to know what you think. Let us know which platforms, patterns, and components you're looking forward to most.

Head to msft.it/6003gbfzb to start exploring.

🎨: Wes Cocx

Fluent 2 Design System Explore the next evolution of Microsoft’s design system, enabling more seamless collaboration and creativity than ever. Move fluidly from design to development, between apps, and across platforms.