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TheChocolateLife.com was founded in early 2008 by Clay Gordon after the publication of his book, Discover Chocolate. Over the years, registered members on TheChocolateLife.com exceed 12,000 from more than 160 countries. Members include chocolate makers, confectioners, cacao growers, bloggers, and people who just love chocolate.
One challenge I face regularly is responding to the same (untrue) claims over and over and over again. Facebook, Reddit, X, Instagram, Pinterest, TikTok … all of those sites are echo chambers that often amplify bad takes until they take on a life of their own.
The myths I cover in this episode fit into the class of topics governed by Brandolini’s Law:
The amount of energy needed to refute BS is an order of magnitude greater than that needed to produce it.
In this episode, I will do my best to refute the claims and give you tools you can use when you encounter them yourself.
Visit the post on TheChocolateLife.com for more information and resource links:
https://thechocolatelife.com/quashing-persistent-chocolate-cocoa-myths-psc-209
Living one story at a time. Join LIVE to comment and ask questions during the episode.
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This episode of PodSaveChocolate is sponsored by the members of TheChocolateLife. Please consider becoming a Premium or Free member today.
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• Eric Durtschi
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• Amanda Ormerod
• Rachael Fuller
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Thanks also to all my Premium-Tier Champion, Leader, and Member supporters, as well as our Free members, too numerous to mention individually.
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