Megan Dowd

CREATING CONTENT THAT HOOKS YOUR AUDIENCE

The goal of our content marketing is to convert readers into customers, right? This means as our audience is reading our content, we need to be persuading them as they continue.

The following four methods of persuasion (thank you, Aristotle!) are necessary for persuasive argument, and all four are most certainly necessary for creating content that converts. ⚡️

1.) Logos - The use of data and facts to support your content

2.) Ethos - Establishing your credibility and expertise

3.) Pathos - Creating an emotional connection with your audience

4.) Kairos - Having a sense of timing to create the most impact

Do you actively use persuasive methods when creating your content?