HUEMOR

Great design?
That's just the tip of the iceberg.

Underneath that are tons of other important things like...

→ Technical Documentation

→ Accessibility Compliance

→ Social Media Integration

→ Cross-Browser Testing

→ Frontend Development

→ Backend Development

→ Performance Reviews

→ Content Management

→ Domain Registration

→ Competitor Analysis

→ Speed Optimization

→ Multimedia Content

→ Responsive Testing

→ Audience Research

→ Keyword Research

→ GDPR Compliance

→ Help Center/FAQs

→ Code Minification

→ Backup Solutions

→ Content Strategy

→ Terms of Service

→ Regular Updates

→ Regular Updates

→ Usability Testing

→ PPC Advertising

→ CMS Integration

→ Error Monitoring

→ Email Marketing

→ Privacy Policies

→ SSL Certificate

→ Contact Forms

→ Technical SEO

→ Web Analytics

→ On-Page SEO

→ User Manuals

→ Goal Setting

→ Copywriting

→ Heatmaps

→ Copyright

→ Bug Fixes

→ Live Chat

→ Firewalls

→ Caching

→ Hosting

→ APIs

The trick to pulling it off? ↴
Experience

Up for the challenge?
If not, we are 😎

Blank doc + Blinking cursor = Anxiety
↳ Here's how you beat it.

Staring at a blank document, waiting for the right ideas and words to come can seem like a monumental obstacle.

(honestly, sometimes, it is...)

Don’t make it too hard on yourself by starting from scratch.

Try following these formulas for writing compelling copy that sells:

→ AIDA - Attention, Interest, Desire, Action
A classic formula that takes the reader through a journey from awareness to action.

→ PAS - Problem, Agitate, Solve
Identify a problem, amplify the pain, and then provide a solution.

→ FAB - Features, Advantages, Benefits
Highlight the features of a product, explain the advantages, and focus on the benefits to the customer.

→ BAB - Before, After, Bridge
Describe the reader’s current situation, paint a picture of a better future, and show how to get there.

→ SLAP - Stop, Look, Act, Purchase
Get the reader’s attention, engage them, prompt action, and close with a purchase.

→ STAR - Situation, Task, Action, Result
Outline the situation, the task at hand, the action taken, and the result achieved.

→ ACCA - Awareness, Comprehension, Conviction, Action
Lead the reader from awareness through understanding and conviction to action.

→ PAP - Problem, Amplify, Prove
Introduce a problem, amplify it, and then provide proof of the solution.

→ AICPBSAWN - Attention, Interest, Credibility, Proof, Benefits, Scarcity, Action, Warranty, Now
A comprehensive formula that covers all aspects, from grabbing attention to closing the sale.

→ QUEST - Question, Understanding, Education, Stimulate, Transition
Start with a question, build understanding, educate the reader, stimulate interest, and transition to a solution.

Copywriting Formula Cheatsheet

Good writing vs bad writing:

Good writing sells the benefits, not just the features.
It speaks to your audience, not at them.

Bad writing?
It’s overloaded with jargon that sounds smart but means nothing.

Copy needs to be clear, simple, and relatable.

It makes your audience feel like you’re having a conversation, not giving a lecture.

Want to connect better?

Drop the buzzwords.

Focus on the value.

And speak human.

Good Writing vs Bad Writing

Designers have been manipulating you for years.
Here's their dirty trick...

→ Visual Hierarchy

Visual hierarchy commands your eye what to read and when.

It can be seen as a manipulation...
Or genuinely helpful.

For example:

Reading a map without directions
↳ Difficult and frustrating

Trying to navigate a website without visual hierarchy
↳ Difficult and frustrating

Seeing a pattern?

A stunning website without visual hierarchy is just as useless as a map without directions.

Truly great design needs to make navigation easier.

Use visual hierarchy to lead users’ eyes where you want them to go.

Whether it's products, CTA's, or resources, you're in control of what your users see first and focus on.

It's easier for you, it's easier for them, and it's easier to meet your goals.