LBdesigns

I can usually tell when copy hasn’t been edited after AI drafted it.

Not because it’s bad, but because it sounds like everyone else. Same structure. Same phrases.

One word I see constantly is clarity. At this point, I can spot it alongside other first-draft tells like the “It’s not X, it’s Y” sentence structure and the overuse of em dashes.

The reason clarity keeps appearing is simple. AI is trained on best-practice marketing language, so it defaults to safe, high-signal words that show up everywhere in brand positioning and messaging frameworks.

The word itself is not the problem. The overuse is.

When everyone uses the same language, your message stops sounding human and starts sounding generated.

The difference between good copy and memorable copy happens after the first draft. That is where your voice shows up, where opinions form, and where connection happens.

If you are using AI as a starting point but are not sure how to shape it into something that actually sounds like you, that is an ex*****on layer most brands skip.

That is a layer I help refine.

If you want your messaging to feel sharper, more distinct, and more human, send me a message.

*****on