GPRS

The best technology conversations aren't about technology - they're about strategy.

One of the most encouraging themes from this year's EMBAC Western Regional Meeting was seeing the discussion shift beyond "Should we use AI?" to "How should AI strengthen our recruitment strategy?"

At GPRS, we've always believed that successful enrollment strategies begin with people, process, and purpose. AI is simply another tool that, when thoughtfully operationalized, can help graduate business programs recruit more effectively while preserving the human relationships that matter most.

We're proud to be part of this evolving conversation and grateful to EMBAC and the University of Washington Foster School of Business for creating a forum where enrollment leaders can share ideas, challenge assumptions, and shape the future together.

👇 Anthony shares more from the session below.

https://www.linkedin.com/posts/anthony-campisi-484366_embac-graduateadmissions-highereducation-share-7483612433723416576-Lr3K/?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAIMpowB5siVsrmFNLSKLfigEsOZnXy15QQ

#embac #graduateadmissions #highereducation #artificialintelligence #enrollmentmanagement #leadership #readyrecruitai | Anthony Campisi One year ago, I spent time with this same EMBAC community and talked about what AI might become in graduate business recruitment. This week, the conversation was completely different. We weren't talking about prompts, ChatGPT, or whether AI belongs in admissions anymore. We were talking about operat...

When students go silent, they aren’t usually saying “no.” They’re saying, “I’m overwhelmed.” ReadyRecruit.ai senses that friction and adapts its outreach to bring them back into the fold. https://tinyurl.com/tzjz2xf3

One trend we're seeing across graduate and executive education:
Prospective students are asking more questions than ever before.

Not because they're less interested. Because they're making bigger decisions.

Questions about:
• ROI
• Career impact
• Flexibility
• Timing
• Employer support

The implication?

Enrollment strategy is becoming less about information delivery...
And more about helping people make confident decisions.

That's an important shift.