Tag Strategies

John Lewis goes full-’90s: dad unwraps a vinyl gift, gets transported back to his clubbing days, and reconnects with his son

John Lewis Goes ’90s Retro in Christmas Advert | Muse by Clios Because the holidays are "Where Love Lives." It's a throwback play, high on schmaltz and emotion. From Saatchi & Saatchi.

Kris K. is back — and he’s bringing new holiday friends!

Target brings back ‘Hot Santa,’ adds new characters to holiday push “Step Into the Holidays” was made with partners including Mythology, Superprime, Jamm, EcoSet, PS260 and Heard City.

Rake leaves, sip beer. The Kelce Bros’ Garage Beer ‘CanHeld Rake’ makes fall more fun.

Kelce Bros.’ Garage Beer Intros CanHeld Rake for Fall Fun | Muse by Clios Here's a rake that holds your beer. It's for sale IRL. From the craft brewery owned by footballers Jason and Travis Kelce.

Barefoot Wine is evolving—new look, fresh vibe, and a bold step to meet today’s drinkers.

How Barefoot Wine is stepping up marketing to meet new, evolving drinkers E. & J. Gallo Winery CMO Stephanie Gallo explains how Barefoot approached its first major redesign in decades and why it’s bullish about its NFL tie-up.

If you spot a 15-foot finger pointing to the door—run there fast. Big candy treat ahead.

Sour Patch Kids: The Very Big Kid • Ads of the World™ | Part of The Clio Network See a Very Very Very Very Very Big Kid Outside? That Means Your Favorite Sour Candy Is Inside. 20,000 bags of Sour Patch Kids are up for grabs in the brand’s latest Halloween stunt. Forget ghosts, goblins, or haunted houses. The biggest Halloween nightmare for trick-or-treaters is ending the night...