LisaBeth Weber

Write? (See what I did there?) ; )

Writing Well Is an Even More Essential Skill in a World of Remote Work Writing was always an underused tool to stand out professionally. Now it's a career essential.

As if 2020 wasn't challenging enough, now we learn that Merriam-Webster Dictionary is declaring "irregardless" as a real word. I can't. I just can't.

Regardless Of What You Think, 'Irregardless' Is A Word Grammarians are up in arms over dictionaries including "irregardless." The Merriam-Webster dictionary responds: "We do not make the English language, we merely record it."

PIVOT. ISN'T IT JUST THE WORD OF THE YEAR?!

Piggybacking on yesterday's post, many are not in a position currently to bring in a marketing professional. So where does that leave you? In the world of DIY. If this fits your current situation, and you have more time and less budget, here are some quick tips to help move your business forward while not setting your budget back.
1. Up your social media by educating yourself to find more ways to use it and increase your engagement, whether through posts, ads, or influencers.
2. Consider starting an e-newsletter if you haven't already. Take this time to build your email list through authentic contacts. Check out mailchimp.com for one option.
3. Reach out to previous clients and others in your circle of influence. Say hi and connect. You never know where it may lead.
The bottom line is your bottom line. The common denominator of this post is getting educated. When things pick up again, you'll be ahead of the game, even if you do end up handing your marketing back over to someone else.

Questions on this or anything else? Let me know....

ACTUALLY.
Been a while since I posted here. I was talking to a client recently about their marketing and I equated it to exercise. There are a bazillion different ways to market your business, and often it comes down to this - the marketing that works best for you is the one that you actually do. I feel the same way about exercise. That's why I do Zumba, because it's the one exercise I actually do. So what kind of exercise do you do, and if you have a business, what kind of marketing do you actually do?