Dynamic Digital Advertising

The AR app custom designed and developed by DDA for the official licensee of FIFA and the Olympic Games takes special event pin collecting to the next level by adding augmented reality interactivity to the custom FIFA Qatar 2022 pin. With a custom QR code, users can scan the pin with their smartphone and bring the Qatar World Cup logo on the pin to life. After a few spins, the logo pops out and becomes a large, human-sized 3D model that users can place next to their photo subject in order to capture the perfect AR-enhanced photo, which can be shared with friends and family to enhance the FIFA World Cup experience. With the latest augmented reality technology and original multimedia design, the FIFA Qatar 2022 AR Pin App is set to transform the collectibles industry.
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