Hyphenate LLC

Last year, Colby College came to Hyphenate looking to develop their first-year experience concept for incoming students. They needed brand strategy and identity, web design, messaging strategy, collateral design, marketing and communication — and we accepted the challenge.

We evaluated their conceptual and organizational challenges and, in an expedited 3-month timeline, worked with key stakeholders in Student Life, Residential Life, and The Pugh Center of Diversity, Equity and Inclusion, to develop a concept that would unify all the goals that each unit needed.

The project scope also included:
- main Colby Trail logo
- color palette
- fonts
- taglines for overall Colby Trail concept, First Year Journey, and Second Year Journey
- customized digital marketing content calendar + database
- email communication
- Colby Trail social media strategy
- content creation + graphic design
- hashtag research
- engagement and analytics

After three months, Colby College was fully equipped for their first-year students to embark on The Colby Trail.

How did we do? See for yourself:
https://hyphenateagency.com/project/colby-trail-discover-your-journey/

🌈 Celebrating Pride: Embracing Our Hyphenated Identities and the Power of Authenticity! 🦄

As Pride Month draws to a close, I have been reflecting on my journey as a gender non-conforming, q***r Vietnamese Asian American le***an. Being q***r isn't just about being different; it's about being a unique and authentic force in the world.

Embracing our originality empowers us and is the best gift we can give ourselves. It fuels personal and professional growth, forges c***ections with others, inspires us to forgive ourselves and others, and ignites the creativity, passion, and love we need to change the world. 🌍💫💖

My fellow q***rs, whether you're starting your journey or celebrating milestones, your story matters. Your triumphs and struggles contribute to the fabric of our collective experience.

Let's continue to embrace our uniqueness, celebrate our accomplishments, grieve our losses, and look forward to the remarkable adventures that lie ahead. We are beautiful as one and united as q***rs! 🌈🎉

+ ***rcreatives ***rs

Meet Hyphenate founder, Tan Nguyen! Tan (she/they) is a proud hyphenate, embodying various identities: Q***r, gender-nonconforming, Asian, Vietnamese-American, and a 1.5 generation immigrant.

Professionally, Tan is a versatile hyphenate, excelling as a creative director, producer, designer, and expert in communications, marketing, print, digital, entrepreneurship, and project management.

With over 20 years of experience in design and entrepreneurship, Tan has held various leadership roles, resulting in an impressive and diverse portfolio.

Tan's journey spans the globe, c***ecting with different networks and fields. However, their core values remain consistent: a deep passion for their work, community engagement, creative problem-solving, and a dedication to tangible and effective outcomes.

Currently, Tan focuses on supporting visionaries with branding, website design, and digital marketing, empowering ethical businesses to create a brighter future.

Learn more about Tan and how Hyphenate Creative Agency helps businesses and organizations make a difference: https://hyphenateagency.com

Interested in learning some easy steps to make the web more accessible? Jump on over to our blog to check out information on image descriptions! We help businesses build accessible and GDPR-compliant websites.

Why Image Descriptions are Essential | Hyphenate, LLC We value accessible and inclusive websites for everyone. Let us help your business become ADA compliant today!

Here is a recent website project we completed for our first client as Hyphenate: OPAWL. We love their empowering mission: "Elevating the voices, visibility, and leadership of Ohio AAPI women and nonbinary people" and are proud to support them as their creative agency. Thank you for the inspiring work that you do for the AAPI community! Check out https://OPAWL.org . The website is responsive, mobile-ready, and also meets ADA & WCAG compliance guidelines for accessibility. We also refreshed their identity with a new typeface and color palette.