IgnitE Visibility

Brands can use refreshes to their advantage. Through subtle and unique ways, brands should continue to modernize themselves.
But sometimes it’s hard to put a finger on the next step your brand should take.
Follow these 5 steps to create a highly customized refresh process for your brand:
• Perform an internal audit
• Engage with customers
• Know your competitors
•Decide on deliverables and assets
• Create a roll-out plan
Still need help? Check out our services and learn more about creative brand opportunities

Last weekend, some of our San Diego employees attended Padres Pedal the Cause to support to the fight to end cancer.
100% of every dollar raised funds collaborative research among San Diego's top research institutions:
• UC San Diego
• Rady Children's Hospital
• Salk Institute
• Sanford Burnham Prebys
• Scripps Research
• La Jolla Institute of Immunology
We're proud to announce we've raised over $3,000 so far! We love giving back to our community and value any opportunity we can to support others.

🤔What do you think about using AI-generated content?
Believe it or not, AI-generated content isn’t technically against Google’s guidelines!
However, if you choose to rely on AI to help you write your content, here’s a few things you should consider:
⚫ Google’s main objective is to reward high-quality content, regardless of the production process
⚫ Quality content demonstrates experience, expertise, authority, and trust, also known as E-E-A-T
⚫ AI-generated content isn’t always accurate or original, and sometimes it can even be wrong
So before you ditch SEO and jump to prioritize AI-generated content, consider all the implications.
Read more on AI-generated content and how you can use AI to help, not hurt your SEO:

Did you know 54% of consumers want to see more video content from businesses they support?
And that the average Internet user will spend up to 88% more time on a website with videos.
Every business should capitalize on video marketing trends to attract new customers and elevate its brand by…
✔️ Experimenting with short vertical videos
✔️ Integrating video into ecommerce strategy
✔️Atonomizing each piece of video content
In our recent blog, Chief Creative Officer Oscar Lutteroth dives into these three video marketing trends and shares nine others that will affect your business in 2023.
Are you using video content for your marketing? Share what trends you've tried out in the comments below.