Catch 5 Direct

You can easily get lost in the details of attribution methodologies and the mathematics that drive them. All are directional, but some are better suited for certain situations and different levels of decision making. Especially in these difficult times, businesses can't lose sight of what's important. Short-term metrics matter in order to maximize efficiency, but long-term metrics and fulfilling objectives are equally important for lasting growth. Here we break down how businesses can best use marketing attribution as a tool for smart decision making. https://www.catch5direct.com/marketing-attribution-for-your-business-to-maximize-roi/

How Your Business Can Approach Marketing Attribution to Maximize ROI In this blog we summarize the most common attribution methodologies and explain how to approach marketing attribution for your business to maximize ROI.

Increased demand for industrial real estate may be an early indication of traditional retailers accelerating their push into eCommerce. As the eCommerce space is likely to become even more competitive over the next few years, online brands should be aggressively diversifying their media budgets and exploring unconventional channels to activate new audiences with engaging content.

U.S. may need another 1 billion square feet of warehouse space by 2025 as e-commerce booms With online sales proliferating during the coronavirus pandemic, the U.S. is going to need more warehouses to store hoards of boxes and handle those orders.

BREAKING NEWS!! Viewership across national TV news networks is on the rise. http://ow.ly/6FkY30c2J0q

National TV News Viewership Soars National media networks grew 26% in the most recent week when it came to "person-viewing hours," with year-to-date viewing up 13%. Looking at just...