LifeBrite Active

After much thoughtful deliberation, we’ve made the difficult decision to close our storefront.

We’re incredibly proud of what we’ve accomplished and are beyond grateful to have seen both consumers and retailers embrace our mission of offering swim-safe color options for swimwear. It’s heartening to know there are now so many companies that share our vision—proving the value of this important cause.

However, due to current market conditions, we’re no longer able to keep our pricing profitable while ensuring access to the communities we’ve always aimed to serve.

While this chapter is coming to a close, we remain hopeful that the momentum we helped build will continue to grow. Thank you for your unwavering support and for believing in us.

Never forget to dress them BRIGHT and keep them in SIGHT, for safety’s sake 💕

Someone found her happy place ☀️
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Finding your happy place can be as simple as slipping into your favorite bright swimwear and lounging by the pool. Whether it’s the cool water or the sun shining down, let your vibrant colors mirror the joy you feel. 🌞💦

Time for a good ol’ fashioned re-share 👏🏻

Such a good read 👀 The Surprising Reason You Should Buy Kids Swimsuits In These Specific Colors

The Surprising Reason You Should Buy Kids Swimsuits In These Specific Colors For swim season, drowning experts say it’s important for kids to wear colorful, high-visibility suits.