Filmeditpost

Why invest in video for business?

1. Videos attract more attention than text-based content. Studies show that people retain 95% of a message when watched in a video compared to only 10% when read in text.

2. Including a video on a landing page can increase conversion rates by up to 80%. It creates a stronger emotional connection with the audience and encourages them to take action.

3. Websites with video content are 53 times more likely to rank on the first page of search engine results. Videos improve dwell time and reduce bounce rates, signaling search engines that the content is valuable and relevant.