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A customer journey map (CJM) is an essential tool for any business. It visualizes the needs of potential customers at every stage of their experience with a company and identifies the factors that motivate or hinder their progress.

As a design agency, we create customer journey maps for various clients, from dating apps to CRM platforms. When crafting a CJM, we can use many parameters and metrics, like statistics, research data, quotes, or even videos, if we or our clients find that helpful.

In this article, we’ve included a few examples of visually appealing and effective customer journey maps from successful companies for you to examine.

Best Customer Journey Map Examples to Learn From Take a look at customer journey map examples to get ideas and inspiration for your project.

Once you work with Eleken, you won't want to switch. Don't just take our word for it — hear the words of Claire Tsukuda, Co-Founder & CEO of Kipsi, modern software solutions for engagement efficiency.

Almost every task that a SaaS software user has to complete involves interacting with several tools at once. In fact, on average, clients of B2B products access about eight different tools during the day. They get used to switching between browser tabs, sometimes even without thinking of it.

To enhance this experience and attract more clients to their products, SaaS companies invest in building integrations. However, from our experience as a UI/UX design agency for SaaS, we can state that integration design that would add maximum value to your users’ experience and meet their end goals requires a lot of planning and thorough research before moving to the technical implementation. That’s a challenging process, even for experienced designers.

To help you deal with this complex task, in this article, we will share with you a step-by-step plan on how to design integration.

7 Steps of Integration Design Process for Better User Experience Learn how to design effective integrations before building them with this step-by-step workflow.

In the world of SaaS, the term "growth" is frequently used to describe roles such as marketers, engineers, analysts, and managers. However, one role that is often overlooked is the growth product manager (PM). This role is a crucial driver of success for SaaS companies, responsible for developing and executing strategies that acquire and retain users while ensuring the product aligns with the company's vision and goals.

In this post, we'll examine the role of growth PM. Be sure to follow us at Eleken for more great content!

The line between love and hate in the design is thin. Hours spent on approving concepts, preparing mood boards, color palettes, and brand collateral lists don’t guarantee the client will be satisfied with the result. Tiny imperfections and concealed bugs may result in the end-product looking unfinished and not worth paying for. For teams who want to get rid of headaches during the design handoff (not to say to stay motivated), the design QA checklist should become a near-at-hand tool.

If you’ve started to search in Google “What is a QA checklist?” – stop. Because in this article, we have drawn up everything one needs to know about a checklist in testing designs and how to adhere to it. We’ve also prepared a ready-to-use checklist design team can download and use in its day-to-day work. So, enjoy!

Design QA Checklist: How to Make Sure Your Design Is Ready for Handoff Use this 17-step design QA checklist to detect petty design errors, polish the UI/UX of your design projects, and prepare them for a flawless handoff.

Are you interested in identifying your software product's strengths, weaknesses, and opportunities? A SaaS UX audit is an effective tool for this purpose. But how can you conduct it efficiently?

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