Merch Cat
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06/16/2026
What a fantastic time at our New York Music Month event! 🎶
Thank you to everyone who joined us for The Modern Artist Merch Strategy workshop!
We talked merch strategy, fan engagement, community building, selling channels, pricing, and more. But the best part was seeing artists actively work through the interactive exercise, share ideas with one another, and continue those conversations into the networking portion of the event.
Huge thanks to Jennifer Sullivan (KiTbetter), Crystal Gans (Mind Our Music), the NYC Mayor’s Office of Media and Entertainment, DROM, and everyone who joined us.
Merch is more than revenue. It’s a way to build deeper connections with fans, strengthen communities, and create more sustainable artist businesses. ❤️
Kicked off Music Biz last week with the panel Artists Who Build Brands Build Fans alongside of .better, and and from the team.
Key themes throughout the conversation were authenticity, values, and building real connection with fans by being open and intentional about who you are as an artist.
Here, our Founder answers an audience question about where to start if you’re still figuring out your brand.
Working with a graphic designer can actually help clarify your brand beyond just visuals. A good designer will guide you through questions around your values, inspirations, personality, and the overall feeling you want to put into the world. That process often helps artists better understand the core elements they want their brand to communicate both visually and emotionally.
Thanks again and !
🎥
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