Manimal

We needed something different. Better. Longer lasting. So we spent the last year making it.

No crash, no jitters - sustained energy and focus for the rest of the day.

Because your workout is just part of your day and you can't be useless afterwards when you've got s**t to get done.

One year of development. Countless recipes. Lots of jacked up days. Plenty of mistakes made. In the end, one badass product produced.

That's the MANIMAL way. We may not post often on social media but in the real world - we get after it - every damn day.

Best believe we use the tools we have to keep going and make the ones we need.

✊🏼🤘🏼🤙🏼
Stand Apart

We see you. Happy Independence Day. 🇺🇸✊🏼💪🏼

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Now go read the Declaration of Independence and remember what we fight for.

"We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty and the Pursuit of Happiness."

We see you.
Happy Independence Day.
🇺🇸✊🏼💪🏼

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Now go read the Declaration of Independence and remember what we fight for.

"We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty and the Pursuit of Happiness."

We've been off social media for a while and we've got no problem telling you the truth.

The truth is we've invested sooo much time and energy in our Instagram & FB account.

Constantly producing content, writing, coming up with a stream to get across our message, our culture our story.

And what did we learn? We learned that old brands, who've been on the platform for a long time are punished for having a decent size following.

The measurements Instagram uses to gauge whether you are relevant or not changes and immediately your people are supposed to change with it.

Or else... Less than 1% of your followers get shown your posts.

Instagram will constantly tell you to pay to promote posts to your own followers.

Let us be clear - we have never bought followers, we've grown our IG like our business - organic.

We've even cleared out over 10k old followers who weren't active to try to help.

If we post memes all day people engage more and even still Instagram doesn't show all of our followers our posts.

We can have a post with over 1,000 likes and over 500 message sends, 20 comments and 50 saves and Instagram still only shows the post to 10% of our followers.

We run a brand. A small business. COVID was and still is tough on us.

But unfortunately the honest truth is this. If we don't post on Instagram for a month, our sales aren't affected - at all.

Our customers write us emails or message our inboxes. They love what we do and what we're about.

But if we do posts, our followers don't see the posts, Instagram doesn't show the posts and we end up in a loop of wasted energy and a constant reminder of the landscape online right now.

So, there - we've said it. What other brands won't tell you. It's been 10 years on Instagram and we can 100% tell you - it's no longer worth it.

Your feed is run by an algorithm. You probably haven't seen a post from your best friend in weeks or a brand you truly love. Because Instagram is too busy pushing a narrative and steering your mind and it's not towards Strength or the freedom of the Individual.

No pity needed. We're just being real.

Stand Apart
✊🤘💪

Find your woods and embrace what you are. A wolf never quits the woods. 🐺✊🇺🇸

It's a real killer. 😜✊🇺🇸

There's never been a shortage of challenges and we don't know what it's like to coast by.

We wouldn't want to.

We know it is abolsutley possible to keep getting better, stronger, faster well into what society wants you to believe is past your "prime".

Your prime is a myth, told to you to get you to settle for less.

You can always learn, adapt and improve.

Strength is built one day at a time and there's a lot of days ahead in your journey.

Stand Apart
✊💪🤘

Intensity is everything. Anyone that associates intensity with injury is neglecting proper warm ups, technique, mobility and recovery. ✊💪🤘 | Photo by Lara Jackson - Wildlife

"Let him who would move the world first move himself." - Socrates ✊

The spirit animal of every business owner during the holidays. 😂👋🙃

“I believe that one defines oneself by reinvention. To not be like your parents. To not be like your friends. To be yourself. To cut yourself out of stone.” - Henry Rollins 🤘🇺🇸✊