Abstract Edge

tion, education, fundraising, and membership
• Provoke real-world action and advocacy
• Grow your community
• Empower and train a “DIY” internal staff

Does it work? Or The Simons Foundation, for whom we created an online community platform for the top autism researchers on the planet. Or how The Century Foundation more than doubled its web traffic in the first month after our strategic redesign. Our successes also include many “for-profit” companies that want to improve the world. The “Go Red For Women” campaign we executed with Clairol helped fight heart disease, and the content management system we constructed for Discover Magazine has empowered staff to improve science literacy in the US and worldwide. For Opower, we designed and built a website that persuaded consumers to exchange over half a million inefficient incandescent light bulbs for energy-saving CFLs. And we’ve helped so many more. Now go out and make the world a little bit better.