GREG SWAN

In this issue of we’re talking Employee Generated Content (EGC) based on some thoughts I shared with Ad Age last week and wanting to unpack it more ➡️ https://gregswan.substack.com/p/more-employee-generated-content-in

Happy Register Your Brand on Bluesky Day! 🦋 From a reputation management perspective, the breakout platform has reached the point where all brands should get their branded handles. Wrote about that this week: https://gregswan.substack.com/p/register-your-brand-on-bluesky