LAB

Brands built for betting on yourself. Meet our latest client, Insights Mode!⁠
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After years of leading insights at a Fortune 100 company, Jill decided to venture out on her own as an insights consultant who helps businesses translate their data into decisions, turning research into action with impact. ⁠
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With decades of corporate experience and a quickly growing roster of clients, she enlisted LAB to build a polished, approachable brand to support her work. Through strong visuals and succinct messaging, we translated the clarity and confidence that Insights Mode brings to its clients into a brand personality that represents this next chapter. ⁠
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Visit our link in bio to view the full brand and learn about our creative services.

If you had coffee with your brand, what would it say? Your brand’s voice is your secret weapon to staying memorable, attracting the right clients, and conveying what you do with confidence. Next Thursday, we’re chatting all about it in our *virtual* Brand Storytelling Workshop, led by LAB’s own Brand + Editorial Manager, Emma Geary! ⁠
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Together through conversation and a series of journaling prompts, we’ll build your brand voice with personality and impact, helping you stand out online, in person, and in the IG feed. ⁠
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This is a virtual workshop, which means you can get cozy on your couch from anywhere in the world to talk about all things writing with Emma! Visit our link in bio to snag your ticket. ⁠
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We don’t build brands to chase a trend, but instead, to evolve alongside your business. With Psychomilf, that meant creating an identity as fluid and multidimensional as the people it’s made for.⁠
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Visually, we leaned into contrast and confidence, pairing bold, saturated color palettes that shift with the mood, with playful yet intentional typography that doesn’t take itself too seriously. The logos, custom illustrations and patterns are meant to feel just as at home on a silk scarf as they do on a baseball cap. In storytelling, we developed a brand personality that embodies the “wink” to your wild side—smart, slightly irreverent, and always in style.⁠ ⁠
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Psychomilf celebrates the intuitive self and every cycle of radical transformation, and this brand serves as a foundation for every cosmically timed product drop ahead. ✨️⁠

📸 by & .moments