Helix Sales Development

Your story is about you.�But it’s not for you.

In the newest episode of Sales & Ci**rs, Walter Crosby talks with Bill Blankschaen, author of Your Story Advantage, about why founders must get clear on their origin story and brand story before expecting their sales team to tell it well.

They unpack why inconsistent messaging creates friction, why most companies start with the solution too early, and how strong storytelling helps businesses scale with more clarity and trust.

Listen now on Apple, Spotify, YouTube, or wherever you get your podcasts.
**rs

Most businesses have a story.
Very few know how to tell it well.

Tomorrow on Sales & Ci**rs, Walter Crosby sits down with Bill Blankschaen, author of Your Story Advantage, to talk about why story is one of the most overlooked tools in sales, marketing, and leadership.

If your team is telling different versions of who you are, what you do, and why it matters, this episode will hit home.

**rs