The J Projects

Last year I had a chance to spend time in Mexico, surrounded by brilliant creatives, fellow photographers, and agave fields that inspire some of the best tequilas in the world.

What stood out most wasn’t just the laughter or the midday Cantaritos (though those were quite memorable ), it was how Quintaliza Tequila is paving a new path in how brands tell their story.

Being immersed in both culture and craft reminded me of how powerful visuals are shaping perception and creating connection.

I am stoked to keep building more campaigns that merge storytelling, hospitality, and brand identity into experiences that last beyond a single shoot.

client:
master distiller:
Also included:

Some places just get it. Cheeca Lodge and Spa in the Florida Keys had me the second I walked in 🌴

From sun-washed tones to the woven textures, every detail felt like it belonged to a slower, saltier life. It’s the kind of place that makes you wanna kick off your shoes, grab a cold drink and stay a little longer.

It was fun capturing the beach that makes this hotel feel like a true Keys hideaway.

a true reflection of relaxed luxury.

had the pleasure of photographing this serene and beautifully curated home, a coastal gem.

collaborating with the talented teams at and made this project even more inspiring.

Ever walked by a restaurant and instantly felt you were transported to an entirely different place?

Yeah, that is exactly how I felt walking by Tacombi in Miami ( Brickell neighborhood). It’s Mexican Yucatán aesthetics mixed in with west coast vibes, definitely a spot you want to post up on a Friday afternoon for an ice cold marg and authentic corn tortilla tacos.

I was shooting a campaign last weekend and couldn’t help myself snap a few of this iconic corner building that is now Tacombi. I always loved this corner building located between Tamiami Trail and S Miami Ave.

Anyone want to join me for a taco soon, I’ll be at Tacombi 📸

Easily one of the coolest coffee shops I’ve stumbled into during my stay at La Co**ha in Key West. Beautiful interior, even better espresso, and yes… I’m still talking about it.

If you’re in the Keys, don’t skip it. Your caffeine loving soul will thank you.

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