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Unlike traditional channels of marketing, mobile is a unique medium that allows marketers to effectively and instantaneously reach their target audience. Whether we are talking awareness, sales promotion or customer retention, Mobile Marketing adds an interactive dimension that is unparalleled for effectiveness and immediacy. It has been exponentially growing in the past few years. In 2011 costs f

Marketers' Approach to Mobile is (Still) Flawed | Digital - Advertising Age 11/28/2012

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Marketers' Approach to Mobile is (Still) Flawed | Digital - Advertising Age Mobile may be the fastest-growing digital medium, but marketers are still using metrics designed for the desktop to measure it.

09/05/2012

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