Zestisol

Unpopular opinion: Companies should ban their team members from writing important ideas with AI ... let me explain 👇🏾

This week I read a Nature journal editorial titled "Writing is thinking."

One of the most prestigious scientific journals on earth arguing that outsourcing writing to AI may "deprive us of the opportunity to reflect on our field and engage in the creative, essential task of shaping research findings."

I believe (very strongly) that clear writing is just the output of clear thinking.

The issue is, we're all now being tempted by AI to outsource our writing - and therefore our thinking - to chatgpt.

I deeply believe that the smartest companies, people, founders of the next decade will be the ones where the people still write their own words.

Where people wrestle with hard problems until they understand them and where the increasing discomfort of the blank page is treated as a valuable opportunity.

It tends to be the case that when everyone takes the easy path, the value of taking the harder path increases.

It also tends to be the case that those who opt for an easier more convenient life in the near term, tend to have a harder life in the long term.

And besides, good AI prompting requires understanding the problem at a level that only comes from wrestling with it yourself first. You can't shortcut your way to good questions, and the world we're heading into is going to be won by those who know which question is most important...

Your ideas are only as good as your thinking.

Your thinking is only as good as your writing.

Don't stop writing.

Not everything blocking your life is outside you.
Some of the strongest chains are the ones you carry within.

Ego makes you think you already know enough… so you stop growing.
Envy keeps your eyes on others… so you forget to build your own path.
Anger clouds your mind… so even simple truths feel complicated.
Ignorance keeps you comfortable… but comfort without awareness becomes a trap.
Fear whispers “wait”… until the moment passes and never returns.

These aren’t enemies you fight once and defeat forever.
They are patterns you notice… again and again… and slowly outgrow.

The goal isn’t perfection.
The goal is awareness.

Because the moment you see them clearly,
they start losing their power over you.

And when that happens, something shifts—
you stop reacting,
you start choosing.

Choose growth over ego.
Choose focus over envy.
Choose calm over anger.
Choose learning over ignorance.
Choose courage over fear.

Your life doesn’t change when the world changes.
It changes when you do.