Saasmql

How are you planning your demand generation budget for 2021? Read our post for some helpful tips. https://loom.ly/2i73w4g

Are you looking to build effective Account-Based Marketing campaigns using LinkedIn Ads? See specific examples and step-by-step instructions on how to target your named accounts and drive qualified leads. https://loom.ly/J-EU0iM

Direct mail has been emerging as an effective channel for B2B companies to engage and convert their target accounts. When direct mail campaigns are integrated into a broader account-based marketing strategy, they become a powerful channel to break through the noise and reach your ideal contacts.

In this video from the SF Demand Generation Marketers meetup, our guest speakers will share their experience and lessons learned from running direct mail campaign at scale. You’ll also learn how you can automate direct mail campaign via Salesforce and Marketo.

Video recording: https://saasmql.com/blog/integrating-direct-mail-campaigns-in-your-abm-strategy/

CONTENT

“Driving qualified meetings with direct mail campaigns” (Franco Caporale – Founder – SaasMQL)
“Examples of direct mail campaigns that convert” (Ryan Gallagher – Marketing Program Manager – Proofpoint)
“How we generate pipeline at Metadata using direct mails” (Moran Altarac – Co-Founder & COO – Metadata.io)
“Direct Mail Campaigns that Implode – Is there a bright side?” (Tamara Marx – Sr. Account-Based Marketing Manager – ServiceNow)

Integrating Direct Mail Campaigns in Your ABM Strategy - SaasMQL Direct mail has been emerging as an effective channel for B2B companies to engage and convert their target accounts. When direct mail campaigns are integrated into a broader account-based marketing strategy, they become a powerful channel to break through the noise and reach your ideal contacts. In....