ARCH Consulting
We serve organizational leaders & agile teams who strive for excellence & differentiation. We do this by designing & implementing strategic entrepreneurship tactics for life cycle transitions. Unlike corporate consultants, we work "in the arena" with the team & customer to build trust, make decisions & create value.
06/16/2026
Most organizations don't have a strategy problem.
They have a clarity problem.
Ask ten employees these five questions and you'll often get ten different answers:
• Why do we exist?
• Where are we going?
• What do we do?
• How should we behave?
• How will we get there?
Yet these five questions may determine more about an organization's future than any product, technology, or marketing campaign.
In this episode of The Dr. Claude Kershner Show, I break down the difference between purpose, vision, values, mission, and strategy—and why leaders who can align these concepts create extraordinary commitment, focus, and results.
We also explore the remarkable turnaround of Best Buy and how a struggling retailer reinvented itself by changing the way it thought about its purpose.
One idea from the episode:
The organizations that win are rarely the ones with the most resources. They're often the ones with the greatest clarity.
Listen here:
https://podcasts.apple.com/us/podcast/aligning-purpose-vision-values-mission-and-strategy/id1643049427?i=1000772972712
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