Loyalty Growth Lab
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Loyalty Growth Lab helps membership sites and subscription services increase retention and drive profitability through one to one consulting and group coaching programmes.
11/02/2021
[EXPOSED DAY 12] "You were so beautiful up there. You looked great."⠀⠀⠀⠀⠀⠀⠀⠀⠀
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I'd just presented at our company's quarterly conference to 200+ people and one of the most senior people in the room was giving me the rundown on how she thought I'd done.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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She didn't mention the quality of the content I'd shared.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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She didn't ask for more details on the project.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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And she didn't mention the impact my work was making.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Yes, I'm blonde.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Yes, I'm bubbly.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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But I get s**t done. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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You can have a sense of humour AND make the difficult decisions.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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You can dress nicely and professionally AND provide incredible value to the project.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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You can have a mild hedgehog obsession AND deliver amazing results.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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And when I started my own business it was a bit of a lightbulb moment for me.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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I no longer wanted to have to play by corporate's rules. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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The rules of smiling and nodding.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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And saying the right thing.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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And fitting in the company box. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Because I wanted to own all the "and"s.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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I wanted to work until 10.30PM one day AND take the next day off.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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I wanted to be friendly with my clients AND be able to give them unparalleled support.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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I wanted to be able to show up as myself online AND command credibility in the retention and loyalty space.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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And I like to think I'm doing exactly that. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Here's to all the 'and' lovers out there. The world is a lot more fun with us in it.
10/27/2021
[EXPOSED DAY 17] Here's why your members are cancelling - let me know if this sounds familiar!⠀⠀⠀⠀⠀⠀⠀⠀⠀
You launched your membership with a clear idea of what you wanted to help your members with.⠀⠀⠀⠀⠀⠀⠀⠀⠀
But over the past few months and years, you've been adding things - largely because your members asked for new features.⠀⠀⠀⠀⠀⠀⠀⠀⠀
Before you know it, what started out as a sweet, manageable membership has turned into a tidal wave that comes crashing down on you every single week. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
It's exhausting.⠀⠀⠀⠀⠀⠀⠀⠀⠀
But you want to do the best for your members, so you crack on.⠀⠀⠀⠀⠀⠀⠀⠀⠀
Except, even though your members said they wanted more from you - that's not really what they wanted. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
I know, I know. It's counterintuitive. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
But they're overwhelmed and now they're not engaging - at all.⠀⠀⠀⠀⠀⠀⠀⠀⠀
And so maybe one month goes by. Maybe two.⠀⠀⠀⠀⠀⠀⠀⠀⠀
And your members start to realise they're not using their membership. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
It must not be very good because they're not seeing the result they'd hoped from it.⠀⠀⠀⠀⠀⠀⠀⠀⠀
Except, as previously stated, they're not using it. How can anyone complain that their car isn't effective as a means to get to a destination if they don't get in and turn on the ignition?).⠀⠀⠀⠀⠀⠀⠀⠀⠀
And they cancel.⠀⠀⠀⠀⠀⠀⠀⠀⠀
And now you're doing a lot for your members. But they're cancelling.⠀⠀⠀⠀⠀⠀⠀⠀⠀
Oh, and because you wanted to help as many people as possible your prices are looooow.⠀⠀⠀⠀⠀⠀⠀⠀⠀
So you're doing a lot, but not getting a lot in return.⠀⠀⠀⠀⠀⠀⠀⠀⠀
Cue resentment. Cue frustration. For you and your members.⠀⠀⠀⠀⠀⠀⠀⠀⠀
The good news is that it doesn't have to be this way.⠀⠀⠀⠀⠀⠀⠀⠀⠀
But does any of this sound familiar? Let me know in the comments section if you can relate!⠀⠀⠀⠀⠀⠀⠀⠀⠀
Oh...and here's a photo of me with my parents because you can't get much cuter than these two 😍
You can enrol into BYOM here: https://loyaltygrowthlab.thrivecart.com/byom2/
Today was the last day of my free four-day Membership Mapping Challenge (🥲) but the first day of enrolment being open again for my six-week signature course, BYOM.
In this IGTV, I take you behind the scenes of the last day of the challenge, and introduce you to what BYOM is all about.
Here's what you can expect from this six-week programme:
Week 1 >> Your membership proposition workshop
Week 2 >> Your membership offering
Week 3 >> Mystery bonus to help you with your community engagement
Week 4 >> Member onboarding
Week 5 >> Mystery bonus to help you sell online with ease
Week 6 >> Reducing member cancellations
By now, you know that I love action takers who commit to making progress, so if you join in the first 24 hours, you'll also unlock:
>> A super secret seventh week of training with Jade Jemma on conquering mindset blocks when selling your membership
>> Access for one month to the memberships of our guest speakers (to be announced!)
If you have any questions at all, pop them in the comments or DM me! Alternatively, if you want to discuss other payment plan options for BYOM or BYOM Plus, just let me know. I've loved this community and really want to do everything I can to give you access to the tools you need to succeed.
I hope to see you there!
Click here to claim your Sponsored Listing.
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