SolarEngines.io

We've been developing on the low. Q4 is separation season.

Excited to share what we've been working on for all of our amazing clients!

🤫

KPI for solar businesses - what you should be measuring

Example KPI for a solar call floor might be:
# Calls Made
# Of Conversations
# Of Appointments Booked
# Of Appointments Sat
Sit %
Lead to Appointment Conversion %

KPI For Door-To-Door
# Doors Knocked
# Potential Customer (Pitches Given)
# Go Backs Set
# Appointments Booked
# Appointments Sat
Sit %
DK to Set Ratio
Set to Close Conversion %

Solar Events
# Hooks Attempted
# Hooks Successful
# Turn And Burn Attempted
# Turn And Burn Successful
# Leads Collected
# Appointments Booked Average Time To First Post Event Contact

These are just a few key metrics to look at for these channels.

What are some of your KPI or OKR's that drive your solar business?

Do all solar marketers and solar lead companies suck?‍‍

The short answer - No.

I can say this with certainty from first hand experience as a buyer of leads personally amounting to six figures each month for my sales teams.

Don’t get me wrong, there are some bad actors.

There are misleading ads. And then there are some flat out criminals.

But at the end of the day, if you’re getting leads then - a lead is a lead.

What you do with each lead - the specific messaging you choose, the angle you take, the method of communication, the number of touches, the level of visibility you create for your brand around that lead, what they find from your past customers when they search for your brand, and the consistency of these activities - is far more important.

Here are the top 5 Pitfalls we see Solar Pros Make When Dealing with leads from any source (Doors, Leads, Events Etc..)

1. Solar Reps Not Tracking Their KPI’s
2. Overselling on the initial contact
3. Speed-to-lead
4. Not Putting Enough Touches on Leads
5. Not having systems to manage all of the above

Check out the full blog at -https://www.solarengines.io/post/do-all-solar-marketers-suck

To execute on the above for most solar sales professionals, is a heavy lift. Don’t worry, it is not just you. The reality is that top performers at your company are no different than you. They have just spent years on their craft and have refined processes and systems to optimize their business results. You can do the same. With a little automation, some new lead sources and channels

We spent the past 5 years running regions, call floors, project management, marketing and sales operations departments for some of the largest solar sales organizations and marketing service providers in the solar industry. We have taken all of our proven tech systems, sequences, templates, scripts, SOP’s, spreadsheets and packaged them up for you into SolarEngines.io.

Check out our website to find out why I am even considering giving access to my last 5 years of work for so little.

Start your 7-day free trial of our system to learn how to pull thousands of homeowner leads instantly and start marketing on auto-pilot today.

Only All-In-One Solar Software Close more solar with SolarEngines.io's solar software app. Generate high quality solar leads fast with our multi-channel sales and marketing system built for solar sales and marketing professionals. Manage closed solar projects with our project management engine. Recruit new solar sales talent with...