bosskris_

Consistency is about showing up in the same way, in a predictable manner. It's not about being boring, and never getting creative or keeping things fresh and interesting, but rather about creating a feeling of stability.

It makes your audience feel like they know what to expect, while still being open to surprise and new things. You aren't confusing them or losing them. They can spot your brand and even when you do something new, because it has a consistent vibe, feeling and intention behind it. They can still tell it is you.

Consistency is the key to growth and loyalty. If you want to attract more people to your brand, you need to be consistent and if you want those who already know you to stay loyal and become long term fans, you need to be consistent.

Here’s a fun fact for you: Emotion impacts purchasing decisions 80% more than logic does.

This means that as consumers, we are more likely to purchase from those that we already know, like and trust. Especially when it comes to high ticket products or services. Your audience needs to form some kind of connection with you as a PERSON before they'll be ready to purchase from you.

Want to know the quickest way to establish a true connection with someone in the online space?

video.

This is because video is the closest you can come to actually being in the room with your audience. When you show up on video, your audience are able to physically see and connect with you human to human. They get to hear the emotion in your voice and see the emotion on your face that often gets lost through text. I know the thought of appearing on video can be scary, but trust me - it’s one thing that could potentially make or break your business.

Anyone who has started a business, especially if you’re doing it alone, has felt the deep fear of sharing themselves and becoming more visible online.

I’ve noticed that a fear of visibility online comes up around two main things.

1) The fear of doing something outside the norm. Something that isnt as “mainstream” as it seems to be, and that isn’t readily accepted by your friends or family.

2) The fear of not having the authority or being enough of an “expert” to share (a sort of imposter syndrome that makes us think “Who are we to speak on this? Who are we to create this?”)

For women our businesses are something different from what we used to do, so we’re still developing confidence in our brands.

And usually, women have a deep sense of integrity around not trying to present ourselves as more knowledgeable and “expert” than we actually are. The whole “fake it till you make it” mantra just feels off, and presenting ourselves as some-one we’re not feels manipulative.

Here are some tips:

1. Honor your fears and be vocal about. Your journey is more valuable and relatable than you think.

2. Focusing on only being visible to those who would support your work.

3. Take this process one step at a time. Business is not an all or nothing thing.

4. Use social media as a tool to network and make new friends especially if you are an in person introvert.

5. Find an accountability partner or business bestie.

Marketing doesn't have to be a "means to an end". Instead, you can enjoy using it to...

• figure out your messaging, values and unique voice
• practice expressing your thoughts and knowledge online
• experiment with different ideas
• develop and share your core beliefs and values
• nurture your creativity and artistry
• build confidence in your expression and gifts

This is why it’s important to tap into your strengths, your talents or the skills that bring your joy 🔑