Aaron Mello

Perfect weather for some "last of the foliage" family shoots this past weekend. I'm ready for snow.

This past weekend I had the opportunity to visit a soon-to-be Airbnb rental in central New Hampshire to shoot both video and photo for the listing. Such a beautiful spot, looking forward to going back once the snow flies!

On-site at the Quaint Escape this weekend. Filming and stills.

Putting your work, both personal and professional, in the hands of social media platforms is one of my biggest stressors. Short rant.

It is one of the hardest things to work on a project, put in countless hours of traveling, filming, and post-production work (not to mention discovery calls, emails, pitch decks, etc.) to release it into the wild to what can be described only as crickets...

There are people who will tell you "don't look at the numbers" but it is hard not to. It's not just about likes, it's about these platforms not even allowing your content to get into the right hands (eyes?) of your target audience. Why? Because you didn't post at the "right time?" You didn't use "trending audio" and hook to catch the 3 second attention span doom scrollers?

It is a difficult path to be the all-in-one for my business, while the creative may flourish the marketing may fall.

It is also about those who put eyes on your work but never interact, to be that is most frustrating; "ghost followers" as they can be called. This is another thing these mega platforms will take into consideration when pushing your work further or not, ultimately the latter.

"Forget the algorithm, just continue to post and you'll reach your audience."

A lot of people spewing these phrases are those who aren't in the same position as you. It can be one of the hardest things as a creator, to put work out you care so much about to then feel like you're not good enough because you don't get the feedback, good or bad, you may be looking for.

I'm a solo creator, trying to continue the passion I developed before I was a teenager, diving head first into freelancing 6 years ago, creating work that I love and care about, and never looking back.

End rant.

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