Castle and Rook Strategic Marketing

Happy Monday! Who’s ready for a ✨brand new week✨?!

May your coffee be strong and your desire to nap before lunch be minimal. We got this! 💪🏽✨

How are you feeling on this Monday? Let us know in the comments below!☺️

The dreaded instagram algorithm…. We have all come to know it- some of us love it and some of us hate it.

We can go days and days trying to crack the code of the mysterious algorithm but one thing we know for sure is that… VIDEOS ARE WHERE IT’S AT (seriously, even the CEO of Instagram said it himself).

No matter what you do, just trust us and create video content! Here’s why:

⚡️Stories: Stories are placed at the top of a user’s feed and therefore are the first thing they see when opening the app, no matter the ways the algorithm might be prioritizing other content. Not only this, but stories are where you can show up as your most authentic self and engage with your audience, which allows for your followers to feel that they are closer to you and feel like they know you better.

⚡️Reels: 2020 was a massive year for reels and they are only getting bigger. The power of reels is incredible when it comes to overall reach and engagement- seriously, check your analytics, the numbers show! People are going viral, getting their name out there, and in return, getting more followers which is equal to more possible sales for us business people. Remember, we want people to spend as much time as possible on our profiles, which is why video content is amazing and leads us to IGTVs.

⚡️IGTV: In order to gain more reach, Instagram wants to see people actually engaging with your profile, which is why longer videos are great. IGTVs allow you to really show up for your audience and can be great for talking about something more serious, promoting a new product, or giving a tutorial that would take longer than a 30-second reel. IGTVs feel deeply personal and show that you are not afraid to use your voice and show your face.

If you haven’t tried utilizing any of these video forms, NOW is the time! 🙌🏼
And if you have been using video content… let us know in the comments which type of video content is your favorite and why!! 🖤

Who else is feeling this energy going into the weekend?⚡️