Conversion Pioneers

It’s October 2024 AD...



and given that our robot overlords have yet to subjugate us, harvest our bodies for trace elements or got us to build their grandiose pyramids on Saturn… we can still make fun of them.





Yesterday Elon Musk, the multi-planetary electric car tycoon, a man of many talents…



(yet none apparently beating his astonishing ability to sire children with his female employees)



introduced the Robocab (smaller Cybertruck that unlike a Cybertruck, looks like an adult designed it)...



the Robovan (a person’s idea of mass transit, albeit that person never having actually travelled on the sweaty crime-ridden hellscape that are city buses nowadays)....



and finally Optimus.



OK… where to start… *sigh*





Optimus is finally the long-promised monkey butler, Rosey the Robot from the Jetsons finally made real, a creepy versatile humanoid that according to Mr Musk will be able to do your chores, be your friend and even look after your kids.



And now… an unpopular opinion incoming.



Every single one of those propositions to me is absolutely terrifying and the product of a low EQ mind.



OK so it will be able to do laundry and fold your clothes.



That in itself is interesting and not objectionable in itself.



Musk wants to decouple labour from economic gain.



He wants to have huge armies of robots working in factories, assembling Big Macs and propositioning tourists in red light districts.



"OK great so now we have no work to do and we can all paint and dance or whatever.:



Yes! It's amazing!



We'll have more to talk to each other and understand each other!



We can spend not just quality time, but more time with our kids and loved ones!



We can— oh wait...



Oh sorry… Elon wants the eradication of ALL labour, including emotional labour.



All the squishy awkward stuff that humans have to do that computers don’t.



This is what is terrifying to me.



And many will take the recommendation and actually have robots as friends and nannies.



But isn’t it the hard work, the arguments, the tears, the boredom, aren’t those the things that make relationships REAL?



That prevents all our interactions from other humans from being purely transactional?



What separates us from mindless automatons (yeah Skynet, I said it!)



Society will lose skills such as empathy and bond-building.



People will lose purpose and direction in life EVEN MORE THAN THEY DO NOW (sorry for shouting).



Does this create a world where people avoid hard emotional tasks, but they also lose personal growth and deep connection?



Humans might become passive spectators of life—with shiny robots filling all roles we associate with care, empathy, and responsibility.

Now… maybe this event was presented in this way because Musk has a weird attitude to his own family, and I certainly would not adopt his world view on child raising.



I would NEVER have a robot look after The Kid ®.



Imagine a future where the family robot spends more time with the kids than you do.



And the kids start to “love” it more than you.



They say it tells better Dad jokes than you.



That it understands them better than you.



The manufacturers of these robots will tell you that “Emotional labor, once burdensome, can now be outsourced. You are free to explore higher pursuits, free from mundane worries."



But to you… those worries, that ‘burden’—that’s where you connect.



When you hugged your daughter after her bad day, or when you folded her laundry and she saw you cared, that meant something.



Now they’re telling you to outsource it?



Nah. And anyone telling me anything different can clear off to Mars.



Have a good weekend.



Go and do something a robot could never do.



The name's Raju.

Steve Raju.

License To Quill. ®

If you use Gen AI to churn out content…

But you have no clearly defined style…

Then you will by default accept whatever ChatGPT vömits out.

That’s not you.

You know it.

Your audience knows ot.

Your writing will have water-flavoured ice cream, beige-on-beige, fake Irish pub vibes.

Ugh.

Take this further…

What if you have a style…

But you have nothing interesting to say?

In other words, no ideas, beliefs or identity?

Then your output is just clogging up the Interwebs like a whole roll of Charmin the day after a Taco Bell crunch wrap “banquet.”

An endless word salad, where the salad has expired and has bit of cantaloupe in it (which 90% of Americans hate)*

Develop style.

Come up with interesting ideas, or at least put an interesting spin on those of other people.

And then… write with ChatGPT or Claude or whatever.

Else… you run the real risk of doing what most people appear to settle for doing.

And that’s amplifying mediocrity.

===

* a made-up stat

Don't ya just LOVE IT when people spend 90 minutes of their life binging 12 of your emails...

Maybe I take up this writing lark, could be good lol

As well as this committed reader...

It turns out that a partner of one of the world's BIGGEST marketing agencies was on my list.

Since I started emailing again, she's been impressed enough to ask for a meeting.

And I also shifted 75 seats to my workshop, "The Word Is Not Enough".

How did I do it?

My ethos is to be mainly entertaining...

Occasionally useful...

NEVER boring.

So keep emailing.

Or don't.

Whatever.

Let's talk about the hate for AI-generated emails.

When you say it, you probably mean copy and pasting the response from ChatGPT to a basic prompt.

When I say it, I mean something like this.

Create an agent to look for companies fitting my ICP.

Let's say it's a list of 1000 companies.

Then look at their website, socials and recent news to validate they actually are my ICP.

Let's say the list gets narrowed down to 500 companies.

Then look for evidence they need help with whatever I do.

So that could mean finding recently published financial reports looking for stagnant growth, news about layoffs, or line items in a budget showing they have capital allocated this year for what I offer.

Let's say we have now have to down 200 companies.

Then I can look for the decision makers and narrow it down to say COOs or CMOs who have been in place for less than a year and have the job of fixing a mess.

Let's say we end up with 50 names.

Then I try and find out something they are interested in, let's say photography.

Then I generate a short email with complete context asking which Leica camera I should get, the specific painful problem they are facing, how can I fix that for them quickly and why they should trust me.

Should get 10-30% positive response rate (if you do it right), so 5-17 red hot leads.

Next year I would love to add a B2B offer that is 100 grand plus.

And then prospect for it using the above method.

Tell me again how you hate AI-generated emails.

Clearly they are not all the same, and maybe the real issue is not being bothered to learn how to use tools properly.

How to do the above is all on YouTube, if you're motivated enough.