Lexington eBusiness Consulting
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Mark Sprague is a seasoned Boston-based information and software product entrepreneur with a passion for the customer experience. In his 25 year career, he has developed over one hundred products and services that have been used by tens of millions of businesses and consumers. His consumer experiences include the founding of the NorthernLight.com search engine and Software Digest. Sprague's expert
10/18/2012
Advanced Keyword Research - How to do it.
What is a Consumer Search Behavior Model? Each keyword phrase has a unique and complete history of consumer behavior associated with it A consumer search behavior model (SBM) is a data-driven process (Advanced Keyword Research) for classi...
10/18/2012
All Your Customers Live within 25 Miles of Your Business?
12 Important Search Variables in Local SEO How Search Engines know You are a Local Business This post provides you with a list of variables that help search engines determine whether or not you are a high-quality local business. These colle...
10/18/2012
Finding Information in Your Company.
Optimizing Search Technologies for the Enterprise SEO Issues in the Enterprise Optimizing content and search for the Enterprise has more complexity than found in web-based SEO. Many of the content silos found in the Enterprise employ link-based na...
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