Silverback Strategies

Google had another massive week. Microsoft changed how AI finds information. And marketers have been optimizing against the wrong numbers.

Here's what's happening — and what to do about it:

→ Google finally shows you how your site performs in AI search results.
→ YouTube is cracking down on unlabeled AI content.
→ Google documented a report that changes how you read your Google Ads data.
→ Microsoft built a search system designed for AI agents, not humans.
→ Google is testing ads inside AI Mode — healthcare goes first.

Read our full breakdown: what each update means and what marketers should do next. 👉 https://hubs.la/Q04kdrZ60

Google had a massive week of AI Search updates. Here’s what you missed:
→ Google redesigned the search box to push users toward longer, AI-powered queries
→ Google is bringing Gemini-built ad formats into Search and AI Mode
→ Google is expanding agentic search tools that can help users compare, decide, and take action

Read our latest POV on what these updates mean for brands, and what marketers should do next. 👉 https://hubs.la/Q04hJ1nd0

Businesses are spending more on marketing and watching growth stall.

AI is a big reason why.

Ad platforms are getting better at generating cheap leads and worse at generating the ones that drive real growth.
Our CEO Neil Welsh is in Nashville next week at the Senior Living Executive Conference, breaking down why AI is quietly wasting marketing budgets — and the tools you can use to fix it.

Click here to get the deck after the talk: https://hubs.la/Q04gN_by0