VVS Events

Join us at the Potomac Festival on June 27, 2026, from 12:00 PM to 4:00 PM for a delightful family-friendly festival. Experience bounce houses, obstacle courses, and foam parties, along with meet-and-greets with beloved kids’ characters and a children's business fair. With activities like a rock climbing wall, carnival games, and a touch-a-truck experience, there’s something for everyone to enjoy. We look forward to seeing you there.

📊 Tenant engagement mistakes can cost you trust and results. Ignoring tenant input or relying on external vendors risks undermining your programming. Collaborate and listen to build value and avoid missteps.

What’s your approach to tenant engagement?

A great activation is not just the one that looks exciting on paper.

It is the one that fits the property, supports the business goal, and works operationally on-site.

If you need foot traffic, tenant participation, sponsor value, lead capture, or repeat visits, the format should be built for that specific result. And before you commit, it helps to pressure-test the idea against space, staffing, traffic flow, and simplicity.

That kind of planning is what turns events into something more valuable for both tenants and the property.

We shared a practical framework in the new blog if you’re mapping out upcoming programming.

Read more here: https://www.vvsevents.com/post/how-to-choose-the-right-event-activation-for-your-shopping-center

Join us at Color Burst Park on June 20th from 10:00 AM to 12:00 PM for a delightful morning designed for families.

Experience a variety of interactive fun with rotating themes, games, crafts, and music that cater to every little adventurer.

Each activity promises a chance to learn something new and enjoy quality time together.

June 20 - Water Safety Day
July 11 - Little Aggies
July 25 - Healthy Habits
August 8 - Community Heroes
August 22 - Storybook Adventures

We look forward to seeing you there!