Cherokee Distributing Company

Happy Retirement, Bruce Pruitt! We will miss you! You made a difference here for sure... But now it's time for some family time and deer hunting.

Fun fact: Bruce worked at Willow (the old Coors distributor in Dallas, TX) with our current President Jeff Knight for many years! After Jeff moved to Knoxville in 2003 to become our General Manager, Jeff & Bruce kept in touch. A year later, Bruce made the move to East TN with his family to continue his legacy as a class act beer guy! 40 years in the beer business is an incredible accomplishment, and we are so grateful he chose to close his career out with 22 years at Cherokee Distributing.

Sunshine + Spring Vibes + Sierra Nevada! Grab some Springfest IPA before it's gone!

This special beer is a tribute to farmers who make it all possible. It’s a small taste of Sierra's larger commitment: to source half of their ingredients through sustainable farming by 2030.

March called… we understand the assignment 🍀🍺