Designs by Brook

Do you know your website's conversion rate?

I've had this conversation with clients and potential clients over and over again because people ask me repeatedly about Search Engine Optimization (SEO), but I have never had a client ask me about Conversion Rate Optimization (CRO).

The conversion rate is easy to calculate:
# of site visitors who did what you want them to / total # of site visitors x 100%

In fact, a lot of website builders and hosting platforms calculate this for you!

Why does this matter?

Whether you have hundreds, thousands, or hundreds of thousands of visitors to your site, the amount of web traffic doesn't matter if your conversion rate is zero.

0% of a big number is still 0.

Having success with your website isn't just about making it look pretty (but that is a contributor to your conversion rate!). It's also not just about driving traffic to your site. While some businesses can get away with this (that's a topic for another post), understanding the numbers and how variables interact with one another sets you up for long-term success, especially with customers who don't have a personal connection to you/your business.

And that's today's free tip from Brook, artist/scientist/designer.