Underscore Video

One of our mantras around here is “embrace the rain” - which is to say, there are some things you can’t control (like the weather) so the best way forward is to find a way to use them to your advantage. Prime example - seasonal videos. We had the pleasure of contributing several videos (including this one) to a summertime campaign that encouraged their customers to make the most of the sunshine. This kind of well-considered seasonal content not only keeps your social media campaigns fresh, it also creates an empathetic moment between the brand and the customer. You get a chance to say, “Hey, we’re out here enjoying the summer weather too! Isn’t it great!” Obviously, summer isn’t coming back around for at least six months, but now is the perfect opportunity to embrace the rain - call/email/DM us today to discuss a winter video campaign that can help increase your engagement during the holiday season.