DCYPHER STUDIOS
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A group of marketers and strategists leads our mission with years of experience developing programs that help talent stand out, be relevant, and grow. Leveraging unique expertise across film, television, digital media, music, and live entertainment, we access talent and critical industries and have essential marketplace knowledge to create and provide a range of strategic and creative solutions for brands.
I don’t care if you’ve never met them before. I don’t care if you’re nervous or tired or you just finished loading in. When someone shows up to watch you play, you walk up to them, shake their hand, and say “Hey, thanks for coming out.”
Here’s the thing: your audience isn’t all in the same place. Some people have never heard of you. Some follow you but aren’t die-hards yet. Some are ready to spend money on you right now. If you’re making the same content for all three groups, you’re wasting most of it.
This is the music marketing funnel, and understanding it changed how I approach content completely.
Musicians: The algorithm isn’t just reacting to what you post, it’s reacting to what you consume. (your scroll is part of the strategy)
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