Marked Media

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"A key takeaway from the research is that consumers have appreciated COVID-19-related marketing messages but now appear ready to move on. A survey of 7,000 consumers across seven countries in April found that 41% are now ready to hear from brands about topics unrelated to the pandemic, according to press materials from Mitto."

That still leaves 59% that responded favorably or indifferent to continued coronavirus marketing messages. What about you?
Are you ready to move on to other topics or do you appreciate more COVID content?

Consumers tire of COVID-19-related ads, survey finds Brands may struggle to balance consumer desire to move on from pandemic messaging with the need to be responsible corporate citizens.