Bill Murphy

I made $100k in 6 hours selling from stage, here’s how I did it…

1- I used direct response marketing and a sweet private island air bnb in key west to get 150 business owners in a room.

2- I delivered 7 figures worth of value before my CTA (call to action)

3- I created an offer that is worth 10x the price.

It’s not easy but it is simple.
Helping others is the mission.
Value is the lever.
The offer is the fulcrum.

Who could you be helping?

Maximum of 200 seats available. This sells out each time. Grab your seat before it's too late!

Solar Cheat Code LIVE 3.0 August 9-10 | The Galt House Louisville, KY Solar Cheat Code LIVE 3.0

Make this small tweak to your sales process in 2024 to close 50% more sales (2 min read)

Wow, my last email did even better than the previous one - 7k opens. Let's keep this going!

My goal in every interaction is to give you something you'd normally pay $500 bucks to learn.

Kinda strange I get it, - but it gets my motor running & so far you all like it so I'll keep doing them.

So there we were, my partner Brandon and I on zoom with the CRO of a $800m solar company on the brink of collapse.

"I'm excited to hear what you come up with." Said the CRO, hoping a fresh set up eyes will uncover a clear path forward.

"We're on it" I said, with a forced tone of confidence.

It was forced because I already knew the solution to their problem. And it was going to take big process changes and with a company of that size with as little time as they had, it was a tall order.

Jonathan Gibbs, who in my opinion is easily one of the most influential figures in solar has organized several of these rescue efforts for solar companies on the brink of failure in the past few months.

He's put together a team of highly skilled and experienced people, and they go in with the tech and human capital to consult and help save the business.

We're just fortunate that he considers us valuable enough to include in the conversation.

This company's situation was the same as we see with our new clients:

There's too much waste in the system.

There's too much drop off.

And spoiler alert. We weren't able to save this company.

But we got to see behind the scenes of a near billion dollar operation.

Spread sheets, KPIs, Conversion Rates, Costs, and Margins.

I was like a kid in candy shop for real.

So what would we have done for them If they had the time or money to fix their situation? -

This week we'll focus on STEP 1- Eliminating appointments.

We've automated the following strategy in a first of it's kind marketing funnel that convert's 40% of leads into soft credit pulls before talking to a human halving the drop off rate from lead to pitch.

But you can implement the same strategy with no investment in tech/human capital.

We're solving for 2 big issues with the existing sale rate.

No shows

Financing DQs

If you think about it, a no-show/DQ costs you TWICE each time they happen.

It costs you both time spent on them AND the opportunity cost of not pitching someone who is approved for financing.

Don't forget the mission for 2024 - Cut the cost of acquisition in half.

You can't do that if your sales team is running appointments/collecting power bills before running soft credit pulls.

It's an easy tweak. No approval, no need for an appointment - amaright?

"Ok Bill, how do I get them to agree to a soft credit check before the appointment?"

I'm so glad you asked.

First step, you gotta give to get.

Don't be a dragon protecting all the solar info.

Give them the approximate savings/credits/rebates etc (no costs - yet).

This is done on a 10 min discovery call pre-appointment.

Sure, leads can continue to set appointments, but the discovery call needs to happen the same day they set the appointment - this is mandatory for success.

On that call we win rapport and set a clear agenda for what's next.

The homeowner should understand the basics, and have an idea of the potential upside with solar.

The next step? To find out if they qualify.

How do we do that?

With a simple soft credit check - right here, right now.

It doesn't impact your score and it's not visible to lenders.

Sound good?

💥Boom- they're either approved or denied, aka you can either help them or you can't.

That's the whole point, right? -Finding the people we can help.

This way get to surface them sooner with far less investment of time and opportunity costs which in 2024 could mean the difference between thriving and surviving.

Plus, with a couple of walkthroughs on a team meeting you can implement this strategy without any additional tech/investment.

Next week we'll discuss the latest cold outbound system that delivers sales for hundreds of dollars instead of thousands.

Plus, it requires no d2d / cold calling.
Stay tuned